When Jenny Wordsworth, founder and CEO of OVUM, decided she was ready to start a family, she never anticipated the challenges that would come her way. Like many women, she assumed that the path to pregnancy would be straightforward. However, as time passed and her efforts to conceive were met with disappointment, Jenny realised there was much more to fertility than what was taught in school.
Navigating the fertility journey can be overwhelming, with a sea of products and advice that often leave women feeling more confused than empowered. OVUM was born out of this very frustration, aiming to redefine the fertility landscape with a focus on scientifically-backed products, ethical practices, and genuine support for those on the path to conception. With 1 in 6 people facing infertility globally, infertility is becoming one of the biggest global health problems of the 21st Century. So let’s explore the two flagship products that set OVUM apart from the crowd: the OVUM Time to Conceive® Supplement and the OVUM Early Detection Pregnancy Tests.
The Supplement: Optimising Fertility with Science
The cornerstone of OVUM’s product line is its Time to Conceive® Supplement, specifically designed to enhance a woman’s chances of conceiving by improving egg health. But this isn’t just another supplement on the market—it’s a carefully crafted formula based on published research of over 550 clinical studies. It evolves with the latest scientific advancements, ensuring that women receive the best possible support on their fertility journey.
What can you do for your egg health?
- Scientifically-Backed Formula: Time to Conceive® supplement stands out due to its commitment to using the most bioavailable nutrients in its most effective doses. This means the body can easily absorb and utilise the nutrients, maximising their potential benefits. The formula is updated annually based on the latest fertility research, ensuring that women always get the most effective support possible.
- Methylfolate (L-5-MTHF Folic Acid): Unlike many supplements that use synthetic folic acid, OVUM uses Methylfolate, the most active and bioavailable form of folate. This is especially crucial for women with the MTHFR gene mutation, as it bypasses the need for conversion in the body, directly supporting ovulation and egg production.
- Micro-Active™ CoQ10: CoQ10 is well-known for its role in improving egg quality by reducing oxidative stress, which can lead to DNA damage in eggs. OVUM uses a patented, highly absorbable version of CoQ10, ensuring that this vital antioxidant reaches where it’s needed most.
- Antioxidant Powerhouse: The supplement also includes a blend of Selenium, Zinc, Vitamins D, C, E, B12, B6, Alpha Lipoic Acid, and N-Acetylcysteine. These antioxidants are all present in optimum doses that the latest fertility research suggests is the dose needed to positively impact egg health, and/or improve the live birth rate. Together, this is designed to combat oxidative stress that accelerates ovarian ageing and impairs fertility.
Sustainability and Ethics:
OVUM’s commitment to best-in-class practices doesn’t stop at the formula. The supplement is packaged in recyclable glass bottles with aluminium lids, entirely free from BPA and phthalates—chemicals known to impact fertility negatively. The label and packaging are also fully recyclable, making it easy for you to minimise your environmental impact.
This attention to detail reflects OVUM’s broader mission to raise the bar in the fertility industry, encouraging competitors to prioritise both efficacy and ethics. Priced at £44 per tub (with an additional), the OVUM supplement offers a thoughtful, science-driven approach to preconception care, especially for those with conditions like PCOS, irregular cycles, or low ovarian reserve.
The OVUM Pregnancy Test: Innovation and Accuracy
For women trying to conceive, the wait to take a pregnancy test can be an anxious time. OVUM’s Early Detection Pregnancy Test was developed with this in mind, offering highly sensitive, accurate, and eco-friendly testing.
Key Features:
- High Sensitivity and Accuracy: OVUM’s pregnancy tests boast a sensitivity of 10mIU/mL, making them among the most sensitive on the market. This allows women to start testing up to five days before their expected period, with a 99% accuracy rate when used three days before the expected date.
- More Tests for Less: Understanding the needs of the trying-to-conceive (TTC) community, each box includes four tests. This allows women to test early and often, without the financial strain typically associated with repeated testing.
- Sustainability in Mind: OVUM is the first and only company to offer fully recyclable pregnancy tests. With an enclosed prepaid postal bag, users can easily send back their used tests and wrappers for responsible recycling, reducing the environmental footprint of their fertility journey.
Bonus Support:
Each box of OVUM Pregnancy Tests also includes a free guided meditation by fertility mindset coach Alice Rose. This thoughtful addition aims to provide emotional support during a time that can be filled with both hope and anxiety, emphasising OVUM’s holistic approach to fertility.
Priced at £19 per box (or £18.05 with a subscription), OVUM’s Pregnancy Test combines accuracy, affordability, and environmental responsibility, offering women a better way to navigate the early days of their pregnancy journey.
Why OVUM is Different
OVUM isn’t just another player in the fertility market—it’s a company built on personal experience, scientific rigour, and a deep commitment to ethical practices. Founded by women who have walked the fertility path, OVUM understands the unique challenges and emotions involved. This empathy, combined with the expertise of leading fertility doctors, drives the company to create products that are not only effective but also supportive and trustworthy.
Moreover, OVUM’s dedication to ethical business practices sets it apart. With 20% of profits going to fertility research charities and to fund independent research into causes of infertility, OVUM isn’t just selling products; it’s investing in the future of fertility science. This commitment to giving back, coupled with their focus on sustainability, makes OVUM a brand that consumers can trust not just for results but for values that align with their own.
Whether you’re just starting to think about conception or actively trying to conceive, OVUM supports you through your whole journey — because when it comes to fertility, you deserve expert guidance the whole way through.
Where to buy?
Order online and enter ‘TOTALFERTILITY’ at checkout on the OVUM Website for a 10% discount on all OVUM supplements.