Our mission
We understand the challenges patients face when choosing a fertility clinic. Total Fertility helps you compare clinics across the UK more easily.
We’ve identified the three areas of major consideration for individuals looking to undertake fertility and IVF treatments: success rates, treatment costs and location.
We combine this information collected from each individual fertility clinic and the HFEA database to help you to make a more informed decision at what can a stressful time.
Founder Ed Coats has been an ambassador of the UK charity Wellbeing of Women for over 12 years, helping with women’s reproductive and gynaecological health. Total Fertility have exhibited at the London Fertility Show and partner with some of the UK’s major clinics and fertility testing organisations.
Who are we?
Phil and Ed, Total Fertility’s co-founders, bring together over 20 years experience in both the medical and online comparison worlds. We founded Total Fertility in 2017 to make the search for fertility related information and clinics just that little bit easier.
Phil Reynolds
Phil coordinates the development of the online service at Total Fertility. He was formerly Marketing Director and Head of Digital at a number of SMEs in and around London. When not working, he enjoys doing anything outdoors and spending time with his family. Follow Phil on LinkedIn.
Ed Coats
Ed is Medical Director at Evewell West London fertility clinic. As a Consultant Gynaecologist and Fertility Specialist; Ed is passionate about ensuring that his patients understand the fertility marketplace and helping them on their journey. Alongside his clinical work Ed is a keen public speaker and adventurer who raced to the South Pole as featured on the BBC in the series ‘On Thin Ice’.
Company Details
Total Fertility, 71 – 75 Sheldon St, Covent Garden, London, WC2H 9JQ
Reg: 11553864