The Total Fertility Mission
We understand the challenges patients face when choosing a fertility clinic. Total Fertility helps you compare clinics across the UK more easily.
We’ve identified the three areas of major consideration for individuals looking to undertake fertility and IVF treatments: Success rates, treatment costs and location.
We combine this information from the individual fertility clinic websites and HFEA database to help you to make a more informed decision based on your location.
Who are we?
Phil and Ed, Total Fertility’s co-founders, bring together over 15 years experience in both the medical and online comparison worlds, and have a long friendship, too. We’re excited about working together on this company and have a good feeling it’s going to become something special.
Phil coordinates the development of the online service at Total Fertility. He was formerly Marketing Director and Head of Digital at a number of SMEs in and around London. When not working, he enjoys doing anything outdoors, particularly long distance running and ski mountaineering.
Ed is Medical Director at a West London fertility clinic. As a Consultant Gynaecologist and Fertility Specialist; Ed is passionate about ensuring that his patients understand the fertility marketplace and helping them on their journey. Alongside his clinical work Ed is a keen adventurer who has trekked to both the North and South Pole.
Total Fertility, 71 – 75 Sheldon St, Covent Garden, London, WC2H 9JQ